For this rebrand project, I created a new visual identity for Coachella, one of the most iconic music and arts festivals held each year in the California desert. I focused on a desert-inspired theme, using warm tones, and a sun-faded aesthetic to reflect the festival’s setting. For the logo, I added a textured stroke and placed it over a soft gradient background to give it a dreamy, atmospheric feel—like the sky during golden hour in the desert. As part of the rebrand, I also redesigned the festival logo, created custom event tickets, and designed a lineup poster.
